Armani Beauty

Sì, The new intense fragrance

Sì Eau de Parfum Intense is a declaration of sublime elegance. An emphatic “yes” to these emotions, to taking chances and to having it all.

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The Sì intense film

Anne Fontaine, French film director,
shoots Cate Blanchett for the Sì film.

The bottle

Ode to black

Film shooting

Film shooting

Day 1

The Giorgio Armani woman

by Cate Blanchett

Sì to myself

Cate Blanchett

The face of the new Giorgio Armani fragrance

Intensity by Cate Blanchett

Sì to passion

Giorgio Armani
through the words
of Cate Blanchett

Anne Fontaine
and Cate Blanchett

A connection

Anne Fontaine,
Film Director

The shooting of the Sì film.

Behind the scenes

Australia, May 2013