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My Way

Online exclusive

MY WAY
THE NEW FEMININE
FRAGRANCE

MY WAY is an invitation to broaden your horizons and live meaningful experiences and encounters.

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Venezia
Collection


With Venezia Collection, Giorgio Armani Beauty pays tribute to Venice's captivating beauty. The new warm neutral tones of Rouge d'Armani Matte and Lip Maestro are inspired by the refined and nuanced colors of the elegant Italian city.

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LUMINOUS SILK

Encapsulating Giorgio Armani’s vision of beauty, LUMINOUS SILK FOUNDATION celebrates its 20th anniversary, and with it two decades of a natural, flawless look and a perfected, silky glow.

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Lip Maestro
legendary

UK #1 Liquid Lip Product in the Prestige Makeup market*, and Giorgio Armani beauty’s signature red, shade 400. With its luminous, intensely matte finish.

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ECO-CONCEPTION
AT CORE

MY WAY reflects Giorgio Armani’s commitment towards the planet’s natural environment protection, through eco-conception choices and the reduction of carbon emissions, the main cause of climate change.

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NEO NUDE

Enhance the beauty of your skin with the new Neo Nude Foundation.

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THE NEW LOVE STORY
FREEZE THE MOMENT

Freeze the moment, with the new Emporio Armani Stronger with You Freeze and In love With You Freeze fragrances.

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ACQUA FOR LIFE
GIORGIO ARMANI

Water creates life and empowers lives.

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A DESIGNER VISION,
A BRAND COMMITMENT

From the strict use of materials to the dialogue between nature as an inspiration.

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GET THE LOOK:
INTHEFROW's WEDDING

Find out how to recreate Victoria Magrath's wedding look.

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76TH VENICE FILM
FESTIVAL RED CARPET
MAKE UP LOOKS

Find out how to recreate beautiful red carpet, day & night looks.

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76TH VENICE FILM
FESTIVAL CELEBRITY RED CARPET
MAKE UP LOOKS

Explore 5 celebrities red carpet makeup looks.

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HOW TO CHOOSE THE RIGHT FOUNDATION

Find the perfect foundation & technique to radiate an understated, natural beauty.

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HOW TO PERFECT YOUR SIGNATURE LOOK

Find the perfect lipstick to boost your confidence.

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THE FOUNDATION WARDROBE

Find your perfect foundation tailored to any occasion from Giorgio Armani's foundation wardrobe.

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POWER FABRIC

Introducing POWER FABRIC new skin-perfecting products: the stretchable concealer, foundation balm and new liquid foundation shades.

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