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Red carpet makeup
How to get a radiant film star look

"Cinema is for me not only a great childhood passion which carried on into my adulthood, but also a constant source of ideas and inspirations.”
– Giorgio Armani

It’s hard to think about Giorgio Armani without bringing cinematic images to mind: not only has he always had a keen eye for subtle storytelling through his advertising campaigns, but he is also known for his constant involvement with the cinema world, working with Hollywood’s biggest star, especially Academy Award winning actress Cate Blanchett, with whom Giorgio Armani has a special longstanding relationship.

"I've often wondered what my life would have been without the silver screen,” Armani says. “Surely, I would not be the man, nor the designer, I am today.”

Cate Blanchett on the red carpet of the Festival wearing a Giorgio Armani Privé dress and makeup by Armani Beauty


It comes as no surprise then that Giorgio Armani Beauty is set to be the Official 2018 Beauty Sponsor of the 75th edition of La Mostra, Venice Film Festival. The oldest film festival in the world since its inception in 1932 and one of the industry’s most acclaimed film rendezvous, La Mostra is part of the renowned Venice Biennale which celebrates art, music, theatre, architecture and dance on the city’s Lido island. Attracting the biggest names in cinema, this unmissable event calls for stellar looks and that unmistakable Armani glamour. Feeling inspired?

Sara Sampaio on her way to the Festival wearing Rouge d’Armani Matte 402 “Red-to-go”

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Whether you prefer a smokey eye or a bold red lip, when it comes to red carpet makeup, it’s all about impact.

From on-screen legends like Marilyn Monroe to modern day A-listers, Hollywood glamour has long been associated with a striking red lip. Look to Giorgio Armani’s ROUGE D’ARMANI MATTE to create your own head-turning, red carpet makeup look.

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Three exclusive colours are turning heads on the 75th Mostra’s red carpet : Scene, first worn by Amelia Liana, Stroke, first worn by Tamara Kalinic and Quintessence, first worn by Victoria Magrath at the 2018 Venice Film Festival.

If you prefer a liquid matte lip, make Armani’s LIP MAESTRO your secret red lip weapon with its incredible velvet matte finish and intense colour that lasts up to 8 hours. Each luxurious colour makes lips appear instantly plumper and radiant: it’s the perfect ending touch to your glamour beauty look.

Actress Elaine Zhong in Giorgio Armani Privé creation wearing Armani Beauty Lip Maestro 400 “the Red”

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Come night time, amp up the after-dark glamour of your evening makeup look with Armani ambassador Cate Blanchett’s iconic smokey eyes, the ultimate in red carpet makeup. Achieve this perfect evening makeup look by first priming the eyelid with the PRIMA EYE AND LIP PERFECTOR before sweeping the EYES TO KILL STELLAR EYESHADOW in #4 on your brow bone. Follow this with #2 over the socket of the eye and #3 on the lower lid to perfect the smokey eye look. Finally, a swipe of NEO NUDE ECSTASY BALM in the shade closest to your natural lip (link to Neo Nudes article) colour will ensure an award-winning smile for your evening makeup look.

Are you ready for your close-up?

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Follow the red-carpet Mostra rules and achieve a stellar look. Red lips, smokey eyes and perfect glowy skin are the key to a Hollywood-like appearance.

complete the look


Extreme Matte Colour
No make-up feel

£30.00shop now


Armani’s Iconic lightweight foundation for instantly glowing skin

£42.00shop now


Ideal for liquid foundation

£60.00shop now

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