Sì Passione, the new perfume for women by Giorgio Armani. A powerful reinvention of the signature Armani fragrance, Sì Passione adds a new dimension to Giorgio Armani’s feminine fragrance personality - in his own words, “an irresistible combination of grace, strength and independent spirit". An intense, uncompromising scent for a confident woman who dares to say yes.

The red lip effect in a bottle, Sì Passione is a bright and sensual perfume that emits confidence, seduction, and strength. Bright and fresh in its initial impression, Sì Passione opens with notes of spicy pink pepper, like a burst of adrenaline. After initially drawing attention, sparkling and radiant pear brightens the iconic juicy blackcurrant to add boldness. A floral heart beats passionately with rose and feminine jasmine to create a powerful scent, like a seemingly fragile woman who shows incredible strength when guided by passion. The addition of heliotrope makes this perfume addictive and acts as an invitation to self-indulgence and pleasure. The warm and sensual vanilla and cedarwood dry down mirrors the self-assurance that a swipe of red lipstick can instantly give the wearer.

After over a hundred tests, Giorgio Armani perfected the vibrant red lacquered bottle that makes this fragrance a perfect gift for Chinese New Year.

Looking for something lighter? Try Sì Eau De Toilette
Looking for something more intense? Try Sì Eau De Parfum Intense
In the day, wear with Ecstasy Lacquer for the shine of a gloss and hydration of a balm.
At night, wear with Lip Magnet for extreme matte colour with a no make-up feel.