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Main content

THE PHILOSOPHY
OF ARMANI MAKEUP

Simple elegance and natural grace. These are the principles at the foundation of the Giorgio Armani fashion collections.
These same concepts evolve naturally in makeup. Armani makeup does not conceal or transform, it is designed to reveal one’s natural beauty.

THE ELEGANCE
OF RESTRAINT

Precision and discipline are central to modern elegance. Giorgio Armani’s signature use of clean lines, discreet application of color and sophisticated shapes extends naturally to the makeup philosophy.

Armani beauty is one of the original pioneers of the “no makeup” makeup look, rooted in the idea that beauty products should be natural-looking and uncomplicated. Every Armani beauty product is created with this in mind: simple application, flawless results. Pigments and formulations are built to be blended and layered so that applying makeup is a personalized, instinctive practice.

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“I believe that beauty comes first from within.”

Armani beauty

SKIN IN
THE SPOTLIGHT

When covering and masking are not the goal, it becomes that much easier to reveal luminous skin. Armani beauty skin smoothing primers, weightless foundations, brightening highlighters and perfecting concealers sculpt and lift for natural looking, ultra-healthy complexions.

THE ICONS FOR FACE

PRIMED AND READY

Liquid silk primers create a lightweight veil between skin and foundation, ensuring a smooth, flawless application and finish. Armani beauty’s primers are long-wearing yet comfortable, simple to use with makeup artist results.

Master Primers come in a range from mattifying to illuminating to suit any skin preference – whether the desired finish is velvety and matte or subtly radiant.

DISCOVER THE PRIMERS

THE SECRET TO
THE ARMANI GLOW

Whether applied with finger tips or an Armani brush, Fluid Sheer creates the perfect glow for the perfect moment.

This luminous liquid is blendable and buildable for a fully customizable approach to radiance.

An iconic product in the beauty range, Fluid Sheer is designed to be used as a highlighter, mixed with moisturizer, or even used on eyelids as a glowing base.

EYES AHEAD

When creating eye makeup looks for runway shows, International Makeup Artist Linda Cantello knows the power of intense gazes.

Inspired by architecture and the natural shape of the eye, Armani liners, shadows and mascaras work together to create seductive and empowering eye makeup looks.

Shadow palettes span the color spectrum from soft and natural to high-voltage and arresting. Either way, the products are silky smooth to touch and buildable, ensuring a highly personalized finish.

DISCOVER BEST SELLERS FOR EYES

Eye Tint Liquid Eyeshadow

Eye Tint Liquid Eyeshadow

Color:
12 - Gold Ashes
Select a shade
Selected 12 - Gold Ashes, 1 of 21
The product variation is out of stock, 11 - Rose Ashes, 2 of 21
The product variation is out of stock, 9 - Cold Copper, 3 of 21
44 - Rose Gold, 4 of 21
The product variation is out of stock, 8 - Flannel, 5 of 21
The product variation is out of stock, 10 - Senso, 6 of 21
The product variation is out of stock, 27 - Sunset, 7 of 21
The product variation is out of stock, 20M-Camel, 8 of 21
The product variation is out of stock, 22M-Cashew, 9 of 21
The product variation is out of stock, 30M-Cedar, 10 of 21
The product variation is out of stock, 36M-Wood, 11 of 21
The product variation is out of stock, 99M-Ebony, 12 of 21
The product variation is out of stock, 1S-Silver, 13 of 21
The product variation is out of stock, 2S-Gold, 14 of 21
The product variation is out of stock, 26S-Copper, 15 of 21
The product variation is out of stock, 18M-Beige, 16 of 21
50S-Petrol, 17 of 21
The product variation is out of stock, 56S-Mahogany, 18 of 21
The product variation is out of stock, 67S Sparkle, 19 of 21
The product variation is out of stock, 68S Tobacco, 20 of 21
70M Sakura, 21 of 21
Old price New price £31.00
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Eyes To Kill Classico

Eyes To Kill Classico

Color:
1
One shade available
Selected 1, 1 of 1
Old price New price £33.00
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THE PERFECT LIP

The strength of a woman may be revealed through her eyes, but her lips are her signature. Over a decade ago, Armani introduced the original Rouge d’Armani lipstick into the collection, establishing the lip color as an instant modern classic. Now available in balms, sheers, glosses, and intense long wear variations, there is a perfect lipstick for every woman in the Armani brand.

DISCOVER ICONS FOR LIPS

Lip Maestro Liquid Lipstick

Lip Maestro Liquid Lipstick

Color:
201 - Dark Velvet
Select a shade
102 - Sandstone, 1 of 62
The product variation is out of stock, 103 - Tadzio, 2 of 62
200 - Terra, 3 of 62
Selected 201 - Dark Velvet, 4 of 62
202 - Dolci, 5 of 62
The product variation is out of stock, 205 - Fiamma, 6 of 62
206 - Cedar, 7 of 62
213 - Silenzio, 8 of 62
218, 9 of 62
Lip_214 (lip maestro), 10 of 62
The product variation is out of stock, 306 - Ardent Red, 11 of 62
The product variation is out of stock, 400 G - Golden Four Hundred, 12 of 62
401 - The Tibetan Orange, 13 of 62
405 - Sultan, 14 of 62
The product variation is out of stock, 405 G - Golden Sultan, 15 of 62
The product variation is out of stock, 410 - Sienne, 16 of 62
415 - Redwood, 17 of 62
The product variation is out of stock, 416 - Scarlatto, 18 of 62
The product variation is out of stock, 417 - Blaze, 19 of 62
500 - Blush, 20 of 62
501 - Casual Pink, 21 of 62
The product variation is out of stock, Lip_Creation, 22 of 62
The product variation is out of stock, 503 - Red Fuchsia, 23 of 62
522 - Desert, 24 of 62
524 - Rose Nomad, 25 of 62
The product variation is out of stock, 525 - Rose Clay, 26 of 62
311, 27 of 62
312, 28 of 62
The product variation is out of stock, 405, 29 of 62
The product variation is out of stock, 517, 30 of 62
The product variation is out of stock, 103 G - Golden Sand, 31 of 62
The product variation is out of stock, 209 G - Golden Mahogany, 32 of 62
The product variation is out of stock, 416 G - Golden Scarlatto, 33 of 62
The product variation is out of stock, 417 G - Golden Red, 34 of 62
The product variation is out of stock, 418 G - Golden Ruby, 35 of 62
The product variation is out of stock, 602 G - Golden Burgundy, 36 of 62
The product variation is out of stock, 100 - Sand, 37 of 62
The product variation is out of stock, 101 - Granite, 38 of 62
The product variation is out of stock, 204 - Nuda, 39 of 62
The product variation is out of stock, 304 - Topaze, 40 of 62
The product variation is out of stock, 305 - Tangerine, 41 of 62
The product variation is out of stock, 406 - Orient, 42 of 62
The product variation is out of stock, 407 - Drama Red, 43 of 62
The product variation is out of stock, 414 - Red Blood, 44 of 62
421, 45 of 62
423, 46 of 62
The product variation is out of stock, 504 - Ecstasy, 47 of 62
The product variation is out of stock, 505 - Eccentrico, 48 of 62
The product variation is out of stock, 507 - Boudoir, 49 of 62
The product variation is out of stock, 508 - Pearly Nude, 50 of 62
The product variation is out of stock, 510 - Drama Berry, 51 of 62
The product variation is out of stock, 511 - Shocking Pink, 52 of 62
The product variation is out of stock, 512 - Drama Nude, 53 of 62
The product variation is out of stock, 513 - Rose, 54 of 62
The product variation is out of stock, 513 - Drama Glow, 55 of 62
The product variation is out of stock, 521 - Peony, 56 of 62
The product variation is out of stock, 600 - Basalt, 57 of 62
The product variation is out of stock, 601 - Mahogany, 58 of 62
The product variation is out of stock, 527 - Estremo, 59 of 62
The product variation is out of stock, 528 - Eccessivo, 60 of 62
The product variation is out of stock, Lips_529 (Lip Maestro), 61 of 62
113 - Magnetism, 62 of 62
Old price New price £36.00
QUICK VIEW

VIRTUAL TRY-ON

TRY ALL THE MAKEUP ICONS. ANYWHERE. ANYTIME.

Open your camera and try on a large selection of lips, eyes and face icons.

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