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VIRTUAL TRY ON

Find your perfect shade.

Experience beauty in a new dimension. Try iconic products in real time by using your live camera or​ uploading a photo.​

Lips intense color

Discover high-gloss lacquers and liquid velvety mattes and find the perfect lip color for you.


LIP POWER MATTE
-22%

LIP POWER MATTE

Color:
111 - true
Select a shade
Selected 111 - true color for LIP POWER MATTE, 1 of 12
The product variation is out of stock, 112 - stylish color for LIP POWER MATTE, 2 of 12
115 - affectionate color for LIP POWER MATTE, 3 of 12
116 - enigmatic color for LIP POWER MATTE, 4 of 12
The product variation is out of stock, 207 - devoted color for LIP POWER MATTE, 5 of 12
400 - four color for LIP POWER MATTE, 6 of 12
405 - powerful color for LIP POWER MATTE, 7 of 12
407 - passionate color for LIP POWER MATTE, 8 of 12
409 - electric color for LIP POWER MATTE, 9 of 12
410 - glorious color for LIP POWER MATTE, 10 of 12
508 - eccentric color for LIP POWER MATTE, 11 of 12
The product variation is out of stock, 603 - dramatic color for LIP POWER MATTE, 12 of 12
Old price £40.00 New price £31.20
Lip Maestro Satin
-25%

Lip Maestro Satin

Color:
04 - LIVE CONCERT
Select a shade
The product variation is out of stock, 01 - SUMMER ADVENTURE color for Lip Maestro Satin, 1 of 4
02 - WEEKEND GETAWAY color for Lip Maestro Satin, 2 of 4
03 - MOVIE NIGHT color for Lip Maestro Satin, 3 of 4
Selected 04 - LIVE CONCERT color for Lip Maestro Satin, 4 of 4
Old price £40.00 New price £30.00
Lip Power Long Wear Lipstick
-22%

Lip Power Long Wear Lipstick

Color:
102 - Romanza
Select a shade
107 color for Lip Power Long Wear Lipstick, 1 of 15
109 color for Lip Power Long Wear Lipstick, 2 of 15
110 color for Lip Power Long Wear Lipstick, 3 of 15
206 color for Lip Power Long Wear Lipstick, 4 of 15
Selected 102 - Romanza color for Lip Power Long Wear Lipstick, 5 of 15
103 - Androgino color for Lip Power Long Wear Lipstick, 6 of 15
104 - Selfless color for Lip Power Long Wear Lipstick, 7 of 15
201 - Majestic color for Lip Power Long Wear Lipstick, 8 of 15
The product variation is out of stock, 303 - Splendid color for Lip Power Long Wear Lipstick, 9 of 15
400 - Four Hundred color for Lip Power Long Wear Lipstick, 10 of 15
404 - Tempting color for Lip Power Long Wear Lipstick, 11 of 15
405 - Sultan color for Lip Power Long Wear Lipstick, 12 of 15
504 - Flirt color for Lip Power Long Wear Lipstick, 13 of 15
113 color for Lip Power Long Wear Lipstick, 14 of 15
214 color for Lip Power Long Wear Lipstick, 15 of 15
Old price £40.00 New price £31.20
Lip Maestro Liquid Lipstick
-30%

Lip Maestro Liquid Lipstick

Color:
102 - Sandstone
Select a shade
Selected 102 - Sandstone color for Lip Maestro Liquid Lipstick, 1 of 43
The product variation is out of stock, 306 - Ardent Red color for Lip Maestro Liquid Lipstick, 2 of 43
The product variation is out of stock, 400 G - Golden Four Hundred color for Lip Maestro Liquid Lipstick, 3 of 43
The product variation is out of stock, 405 G - Golden Sultan color for Lip Maestro Liquid Lipstick, 4 of 43
The product variation is out of stock, 410 - Sienne color for Lip Maestro Liquid Lipstick, 5 of 43
The product variation is out of stock, 416 - Scarlatto color for Lip Maestro Liquid Lipstick, 6 of 43
The product variation is out of stock, 417 - Blaze color for Lip Maestro Liquid Lipstick, 7 of 43
The product variation is out of stock, Lip_Creation color for Lip Maestro Liquid Lipstick, 8 of 43
The product variation is out of stock, 503 - Red Fuchsia color for Lip Maestro Liquid Lipstick, 9 of 43
The product variation is out of stock, 525 - Rose Clay color for Lip Maestro Liquid Lipstick, 10 of 43
311 color for Lip Maestro Liquid Lipstick, 11 of 43
312 color for Lip Maestro Liquid Lipstick, 12 of 43
The product variation is out of stock, 517 color for Lip Maestro Liquid Lipstick, 13 of 43
The product variation is out of stock, 103 G - Golden Sand color for Lip Maestro Liquid Lipstick, 14 of 43
The product variation is out of stock, 209 G - Golden Mahogany color for Lip Maestro Liquid Lipstick, 15 of 43
The product variation is out of stock, 416 G - Golden Scarlatto color for Lip Maestro Liquid Lipstick, 16 of 43
The product variation is out of stock, 417 G - Golden Red color for Lip Maestro Liquid Lipstick, 17 of 43
The product variation is out of stock, 418 G - Golden Ruby color for Lip Maestro Liquid Lipstick, 18 of 43
The product variation is out of stock, 602 G - Golden Burgundy color for Lip Maestro Liquid Lipstick, 19 of 43
The product variation is out of stock, 100 - Sand color for Lip Maestro Liquid Lipstick, 20 of 43
The product variation is out of stock, 101 - Granite color for Lip Maestro Liquid Lipstick, 21 of 43
The product variation is out of stock, 204 - Nuda color for Lip Maestro Liquid Lipstick, 22 of 43
The product variation is out of stock, 304 - Topaze color for Lip Maestro Liquid Lipstick, 23 of 43
The product variation is out of stock, 305 - Tangerine color for Lip Maestro Liquid Lipstick, 24 of 43
The product variation is out of stock, 406 - Orient color for Lip Maestro Liquid Lipstick, 25 of 43
The product variation is out of stock, 407 - Drama Red color for Lip Maestro Liquid Lipstick, 26 of 43
The product variation is out of stock, 414 - Red Blood color for Lip Maestro Liquid Lipstick, 27 of 43
The product variation is out of stock, 504 - Ecstasy color for Lip Maestro Liquid Lipstick, 28 of 43
The product variation is out of stock, 505 - Eccentrico color for Lip Maestro Liquid Lipstick, 29 of 43
The product variation is out of stock, 507 - Boudoir color for Lip Maestro Liquid Lipstick, 30 of 43
The product variation is out of stock, 508 - Pearly Nude color for Lip Maestro Liquid Lipstick, 31 of 43
The product variation is out of stock, 510 - Drama Berry color for Lip Maestro Liquid Lipstick, 32 of 43
The product variation is out of stock, 511 - Shocking Pink color for Lip Maestro Liquid Lipstick, 33 of 43
The product variation is out of stock, 512 - Drama Nude color for Lip Maestro Liquid Lipstick, 34 of 43
The product variation is out of stock, 513 - Rose color for Lip Maestro Liquid Lipstick, 35 of 43
The product variation is out of stock, 513 - Drama Glow color for Lip Maestro Liquid Lipstick, 36 of 43
The product variation is out of stock, 521 - Peony color for Lip Maestro Liquid Lipstick, 37 of 43
The product variation is out of stock, 600 - Basalt color for Lip Maestro Liquid Lipstick, 38 of 43
The product variation is out of stock, 601 - Mahogany color for Lip Maestro Liquid Lipstick, 39 of 43
The product variation is out of stock, 527 - Estremo color for Lip Maestro Liquid Lipstick, 40 of 43
The product variation is out of stock, 528 - Eccessivo color for Lip Maestro Liquid Lipstick, 41 of 43
The product variation is out of stock, Lips_529 (Lip Maestro) color for Lip Maestro Liquid Lipstick, 42 of 43
The product variation is out of stock, 113 - Magnetism color for Lip Maestro Liquid Lipstick, 43 of 43
Old price £38.00 New price £26.60
Lip Maestro Crush
-25%

Lip Maestro Crush

Color:
314 : VIBRANT CRUSH
Select a shade
Selected 314 : VIBRANT CRUSH color for Lip Maestro Crush, 1 of 2
533 : SOFT CRUSH color for Lip Maestro Crush, 2 of 2
Old price £36.00 New price £27.00


    Enhance your beauty anytime, anywhere


    Eye Definition

    Try on intense eyeshadow colors and iconic mascaras.


    Eye Tint Liquid Eyeshadow
    Eye Tint Liquid Eyeshadow
    -22%

    Eye Tint Liquid Eyeshadow

    Color:
    11S Bronze
    Select a shade
    8 - Flannel color for Eye Tint Liquid Eyeshadow, 1 of 24
    The product variation is out of stock, 45 - Gold Foil color for Eye Tint Liquid Eyeshadow, 2 of 24
    22M-Cashew color for Eye Tint Liquid Eyeshadow, 3 of 24
    30M-Cedar color for Eye Tint Liquid Eyeshadow, 4 of 24
    36M-Wood color for Eye Tint Liquid Eyeshadow, 5 of 24
    99M-Ebony color for Eye Tint Liquid Eyeshadow, 6 of 24
    18M-Beige color for Eye Tint Liquid Eyeshadow, 7 of 24
    50S-Petrol color for Eye Tint Liquid Eyeshadow, 8 of 24
    56S-Mahogany color for Eye Tint Liquid Eyeshadow, 9 of 24
    67S Sparkle color for Eye Tint Liquid Eyeshadow, 10 of 24
    68S Tobacco color for Eye Tint Liquid Eyeshadow, 11 of 24
    70M Sakura color for Eye Tint Liquid Eyeshadow, 12 of 24
    90M Olive color for Eye Tint Liquid Eyeshadow, 13 of 24
    69S Auburn color for Eye Tint Liquid Eyeshadow, 14 of 24
    25M Sandalwood color for Eye Tint Liquid Eyeshadow, 15 of 24
    9S Sand color for Eye Tint Liquid Eyeshadow, 16 of 24
    10S Chestnut color for Eye Tint Liquid Eyeshadow, 17 of 24
    Selected 11S Bronze color for Eye Tint Liquid Eyeshadow, 18 of 24
    12S Shell color for Eye Tint Liquid Eyeshadow, 19 of 24
    27S Peony color for Eye Tint Liquid Eyeshadow, 20 of 24
    44S Blush color for Eye Tint Liquid Eyeshadow, 21 of 24
    20S Rose color for Eye Tint Liquid Eyeshadow, 22 of 24
    40S Tearose color for Eye Tint Liquid Eyeshadow, 23 of 24
    80M Mauve color for Eye Tint Liquid Eyeshadow, 24 of 24
    Old price £33.00 New price £25.74
    EYES AND CHEEK DUO
    EYES AND CHEEK DUO
    EYES AND CHEEK DUO

    EYES AND CHEEK DUO

    Old price £72.00 New price £54.00
    EYE TINT TRIO
    EYE TINT TRIO
    EYE TINT TRIO
    EYE TINT TRIO

    EYE TINT TRIO

    Old price £99.00 New price £74.25
    VERTIGO LIFT MASCARA
    VERTIGO LIFT MASCARA
    VERTIGO LIFT MASCARA
    VERTIGO LIFT MASCARA
    -22%

    VERTIGO LIFT MASCARA

    Color:
    1 Obsidian Black
    One shade available
    Selected 1 Obsidian Black color for VERTIGO LIFT MASCARA, 1 of 1
    Old price £29.00 New price £22.62
    Eyes To Kill Classico
    Eyes To Kill Classico
    Eyes To Kill Classico
    Eyes To Kill Classico
    -25%

    Eyes To Kill Classico

    Color:
    1
    One shade available
    Selected 1 color for Eyes To Kill Classico, 1 of 1
    Old price £37.00 New price £27.75 (£2,775.00/L.)
    (£2,775.00/L.)

      Eye Definition

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      The Perfect
      Foundation Shade

      Choose from over 90 shades and find your perfect match.


      A bottle of Armani LUMINOUS SILK PERFECT NATURAL GLOW FOUNDATION.
      The Before and After Armani beauty LUMINOUS SILK FOUNDATION bottles, from light to dark, demonstrating the reimagined and expanded 44-shade range designed for an even better color match.
      A close-up swirl of LUMINOUS SILK FOUNDATION shade, showcasing its weightless, silky texture and natural glow, indicative of its truer-to-skin formula.
      A bottle of newly enhanced Armani beauty Luminous Silk Foundation with its black cap, placed on a flowing, silky pink fabric, highlighting the product's iconic status and luxurious feel.
      NEW -20%

      LUMINOUS SILK FOUNDATION

      Color:
      1
      Select a shade
      Selected 1 color for LUMINOUS SILK FOUNDATION, 1 of 44
      2 color for LUMINOUS SILK FOUNDATION, 2 of 44
      3 color for LUMINOUS SILK FOUNDATION, 3 of 44
      3,5 color for LUMINOUS SILK FOUNDATION, 4 of 44
      3.8 color for LUMINOUS SILK FOUNDATION, 5 of 44
      4 color for LUMINOUS SILK FOUNDATION, 6 of 44
      4,5 color for LUMINOUS SILK FOUNDATION, 7 of 44
      5 color for LUMINOUS SILK FOUNDATION, 8 of 44
      5.1 color for LUMINOUS SILK FOUNDATION, 9 of 44
      5.2 color for LUMINOUS SILK FOUNDATION, 10 of 44
      5.25 color for LUMINOUS SILK FOUNDATION, 11 of 44
      5.5 color for LUMINOUS SILK FOUNDATION, 12 of 44
      5.75 color for LUMINOUS SILK FOUNDATION, 13 of 44
      5.8 color for LUMINOUS SILK FOUNDATION, 14 of 44
      5.9 color for LUMINOUS SILK FOUNDATION, 15 of 44
      6 color for LUMINOUS SILK FOUNDATION, 16 of 44
      The product variation is out of stock, 6.25 color for LUMINOUS SILK FOUNDATION, 17 of 44
      6.5 color for LUMINOUS SILK FOUNDATION, 18 of 44
      7 color for LUMINOUS SILK FOUNDATION, 19 of 44
      The product variation is out of stock, 7.8 color for LUMINOUS SILK FOUNDATION, 20 of 44
      8.25 color for LUMINOUS SILK FOUNDATION, 21 of 44
      The product variation is out of stock, 9 color for LUMINOUS SILK FOUNDATION, 22 of 44
      11 color for LUMINOUS SILK FOUNDATION, 23 of 44
      11.75 color for LUMINOUS SILK FOUNDATION, 24 of 44
      13.25 color for LUMINOUS SILK FOUNDATION, 25 of 44
      14 color for LUMINOUS SILK FOUNDATION, 26 of 44
      8.6 color for LUMINOUS SILK FOUNDATION, 27 of 44
      5.95 color for LUMINOUS SILK FOUNDATION, 28 of 44
      9.1 color for LUMINOUS SILK FOUNDATION, 29 of 44
      6.8 color for LUMINOUS SILK FOUNDATION, 30 of 44
      15.8 color for LUMINOUS SILK FOUNDATION, 31 of 44
      11.8 color for LUMINOUS SILK FOUNDATION, 32 of 44
      5.15 color for LUMINOUS SILK FOUNDATION, 33 of 44
      13.6 color for LUMINOUS SILK FOUNDATION, 34 of 44
      The product variation is out of stock, 7.6 color for LUMINOUS SILK FOUNDATION, 35 of 44
      13.8 color for LUMINOUS SILK FOUNDATION, 36 of 44
      4.1 color for LUMINOUS SILK FOUNDATION, 37 of 44
      12.1 color for LUMINOUS SILK FOUNDATION, 38 of 44
      3.75 color for LUMINOUS SILK FOUNDATION, 39 of 44
      11.4 color for LUMINOUS SILK FOUNDATION, 40 of 44
      15.5 color for LUMINOUS SILK FOUNDATION, 41 of 44
      8.1 color for LUMINOUS SILK FOUNDATION, 42 of 44
      5.3 color for LUMINOUS SILK FOUNDATION, 43 of 44
      The product variation is out of stock, 10.1 color for LUMINOUS SILK FOUNDATION, 44 of 44
      Old price £49.00 New price £39.20 (£1,306.67/L.)
      (£1,306.67/L.)
      LUMINOUS SILK ILLUMINATING PRIMER- 32ML
      LUMINOUS SILK ILLUMINATING PRIMER- 32ML
      LUMINOUS SILK ILLUMINATING PRIMER- 32ML
      LUMINOUS SILK ILLUMINATING PRIMER- 32ML
      NEW -20%

      LUMINOUS SILK ILLUMINATING PRIMER- 32ML

      One size
      32 ml
      Old price £40.00 New price £32.00 (£1,000.00/L.)
      (£1,000.00/L.)
      Luminous Silk Concealer
      Luminous Silk Concealer
      Luminous Silk Concealer
      Luminous Silk Concealer
      -22%

      Luminous Silk Concealer

      Color:
      4,5
      Select a shade
      1.5 color for Luminous Silk Concealer 1.5 12 ml, 1 of 25
      2 color for Luminous Silk Concealer, 2 of 25
      The product variation is out of stock, 3 color for Luminous Silk Concealer, 3 of 25
      3.75 color for Luminous Silk Concealer, 4 of 25
      4 color for Luminous Silk Concealer, 5 of 25
      Selected 4,5 color for Luminous Silk Concealer, 6 of 25
      4.75 color for Luminous Silk Concealer, 7 of 25
      5 color for Luminous Silk Concealer, 8 of 25
      The product variation is out of stock, 5.25 color for Luminous Silk Concealer, 9 of 25
      5.5 color for Luminous Silk Concealer, 10 of 25
      5.75 color for Luminous Silk Concealer, 11 of 25
      The product variation is out of stock, 6 color for Luminous Silk Concealer, 12 of 25
      6.5 color for Luminous Silk Concealer, 13 of 25
      The product variation is out of stock, 7 color for Luminous Silk Concealer, 14 of 25
      7.5 color for Luminous Silk Concealer, 15 of 25
      The product variation is out of stock, 8 color for Luminous Silk Concealer, 16 of 25
      8.75 color for Luminous Silk Concealer, 17 of 25
      10 color for Luminous Silk Concealer, 18 of 25
      The product variation is out of stock, 11 color for Luminous Silk Concealer, 19 of 25
      The product variation is out of stock, 11.75 color for Luminous Silk Concealer, 20 of 25
      The product variation is out of stock, 14 color for Luminous Silk Concealer, 21 of 25
      15 color for Luminous Silk Concealer, 22 of 25
      3.9 color for Luminous Silk Concealer, 23 of 25
      5.4 color for Luminous Silk Concealer, 24 of 25
      11.5 color for Luminous Silk Concealer, 25 of 25
      Old price £40.00 New price £31.20 (£2,600.00/L.)
      (£2,600.00/L.)
      Luminous Silk Cheek Tint
      Luminous Silk Cheek Tint
      Luminous Silk Cheek Tint
      Luminous Silk Cheek Tint
      -25%

      Luminous Silk Cheek Tint

      Color:
      53 BOLD PINK
      Select a shade
      The product variation is out of stock, 50.5 ROSY PEACH color for Luminous Silk Cheek Tint, 1 of 10
      Selected 53 BOLD PINK color for Luminous Silk Cheek Tint, 2 of 10
      The product variation is out of stock, 41 FLAMING RED color for Luminous Silk Cheek Tint, 3 of 10
      65 INTENSE BERRY color for Luminous Silk Cheek Tint, 4 of 10
      31 VIVID CORAL color for Luminous Silk Cheek Tint, 5 of 10
      62 DELICATE MAUVE color for Luminous Silk Cheek Tint, 6 of 10
      12 ROSY NUDE color for Luminous Silk Cheek Tint, 7 of 10
      13 BRICK BROWN color for Luminous Silk Cheek Tint, 8 of 10
      54 ORCHID FUSCHIA color for Luminous Silk Cheek Tint, 9 of 10
      63 ROSEWOOD PINK color for Luminous Silk Cheek Tint, 10 of 10
      Old price £39.00 New price £29.25
      LUMINOUS SILK CHEEK TINT SHINE
      LUMINOUS SILK CHEEK TINT SHINE
      LUMINOUS SILK CHEEK TINT SHINE
      LUMINOUS SILK CHEEK TINT SHINE
      -20%

      LUMINOUS SILK CHEEK TINT SHINE

      Color:
      42S Sunlit Sienna
      Select a shade
      Selected 42S Sunlit Sienna color for LUMINOUS SILK CHEEK TINT SHINE, 1 of 5
      50S Starlit Peach color for LUMINOUS SILK CHEEK TINT SHINE, 2 of 5
      53S Cosmic Park color for LUMINOUS SILK CHEEK TINT SHINE, 3 of 5
      62S Magnetic Mauve color for LUMINOUS SILK CHEEK TINT SHINE, 4 of 5
      43S Berry Red color for LUMINOUS SILK CHEEK TINT SHINE, 5 of 5
      Old price £38.00 New price £30.40
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