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Lip Power

A drop of power on your lips

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Take the guesswork out of choosing lip makeup and discover virtual try-on. Add vivid color with a satin lipstick like Lip Power. If liquid lipstick is more your style, try the iconic Lip Maestro or Lip Maestro The Original. For an ultra-matte look that’s smudge-proof, reach for Lip Magnet to fill in lines and ridges.


Armani lipsticks come in a variety of finishes to suit your preferences:

Matte: Lip Maestro Liquid Lipstick, Rouge D’Armani, and Lip Magnet Liquid Lipstick

Satin: Coming Soon

Shine: Ecstasy Mirror Lip Gloss, Ecstasy Shine Lip Stick and Ecstasy Lacquer Lip Gloss


Apply your lipstick based on your desired effect.

Soft, natural look: Apply a little formula to your bottom lip and press lips together. Use your finger to smudge lipstick to the outer corners of lips, resulting in a more transparent, “bitten lip” look.

Sophisticated look: Use lip liner to outline your desired lip shape then color the center. Take lipstick and apply directly to the center of your bottom lip. Press lips together. Use a lip brush to apply the product where needed to finish.


Prepping lips can make all the difference in how long your lipstick lasts. Begin by applying a thin layer of Prima Eye and Lip Perfector around the edge of lips for hydration and less feathering. Next, apply Luminous Silk Concealer along the lip line and blend with your fingertips to allow for a more flawless application and to make the lip area appear fuller. Finally, apply your favorite Armani lipstick like Lip Maestro liquid lipstick.


First, determine your skin tone. If you are golden or peach, choose a lipstick with a warm red or orange undertone. If you have cool, pink or olive undertones, choose a lipstick with a blue or purple undertone. Neutral skin tones will find a wide spectrum of colors complementary. Pink hues work well for fair skin, mauves work well for medium skin tones and deep skin tones should try berry shades.


Lip Maestro Liquid Lipstick is one of the top selling liquid lipsticks in the US. Its velvet matte finish provides 8 hours of comfort and long-lasting wear in a unique gel-based liquid formula.


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