MY WAY PARFUM
The new MY WAY PARFUM bottle creates a striking contrast between its deep blue cap and vibrant pink juice, now dressed in tones that graduate from inky blue at its base to radiant pink at its neck. The graduated colors reflect the contrast of the fragrance’s notes, with the deep blue at the base evoking the Iris facet, while the Tuberose is captured in the pink at the top.
The deep blue of the cap, metaphor of the Earth, is accented with a golden ring that lends a luxurious, gilded touch, a symbol of a unique path that is illuminated by every encounter along the way.
Each format of MY WAY – 30, 50 or 90 ml – is designed to be unscrewed and refilled at home with the same refill bottle. The MY WAY refill is a 100mL bottle sold in a (cellophane-free!) box.
ALCOHOL | PARFUM / FRAGRANCE | AQUA / WATER | LINALOOL | LIMONENE | ALPHA-ISOMETHYL IONONE | HEXYL CINNAMAL | BUTYL METHOXYDIBENZOYLMETHANE | BENZYL ALCOHOL | ETHYLHEXYL SALICYLATE | BENZYL SALICYLATE | METHYL ANTHRANILATE | HYDROXYCITRONELLAL | GERANIOL | CITRONELLOL | CITRAL | TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE | EUGENOL | ISOEUGENOL | CINNAMAL | BENZYL BENZOATE | CI 14700 / RED 4 | CI 60730 / EXT. VIOLET 2 | CI 17200 / RED 33.
Olfactive Notes
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TOP NOTES
BERGAMOT OIL & ORANGE FLOWER IN BITTER ORANGE OILThe bright and citrusy start of the fragrance. The luminous orange blossom note, extracted from hand-picked bitter orange fruits in Egypt, is obtained through artisanal enfleurage extraction process, by infusing orange flowers in bitter orange. When blended with fresh citrusy notes of Bergamot Oil from Calabria, it unveils a zesty yet enduring florality.
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HEART NOTES
TUBEROSE ABSOLUTE HEART & IRIS PALLIDA BUTTERA new intense heart, born from the contrast between the solar, creamy velvety notes of Tuberose Heart Absolute from India, and the majestic freshness of Iris Pallida from France. Amplifying these notes is Ambrette, a warm and sensual scent with musky facets, obtained from the seeds of the hibiscus plant.
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BASE NOTES
CEDARWOOD OIL, BOURBON VANILLA PREMIUM MADAGASCAR INFUSION & WHITE MUSKThe powdery and woody base is enhanced by the sensual creamy notes of Cedarwood from USA, with the suave and addictive Vanilla Bourbon Infusion, sustainably and solidarity sourced in Madagascar. White Musks accords, meanwhile, magnify the Iris’ refined tonalities, and create the fragrance’s powdery, enveloping, second skin effect. Together, these base notes evoke MY WAY PARFUM’s sensual, soothing trail.
A Fragrance for the future
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A NEW REFILLABLE BOTTLE CRAFTED TO LAST
A sustainable ethos at the heart of My Way: its new bottle is designed to last.
My Way offers a new innovative refill system, with its on/off position, that allows any of the spray bottles (30ml, 50ml and 90ml) to be refilled seamlessly at home without a funnel. Using a refill for MY WAY PARFUM’s 50ml spray bottle results in a demonstrable reduction in raw material use: 45% less glass is used, 52% less plastic, and 66% less metal*.
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THE FINEST NATURAL INGREDIENTS
The new Armani MY WAY Parfum counts among its notes refined ingredients of natural origins. Among them, the Iris Pallida, sustainable sourced in France, and the Vanilla from Madagascar, cultivated by local programs that support underprivileged communities based on fair trade principles.
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PRESERVING FORESTS, PROTECTING THE PLANET
Giorgio Armani is committed to forest preservation programs in Madagascar, Zimbabwe, Peru & Brazil. More than 16 000 hectares of primary forest were preserved since My Way Launch to reduce its environmental footprint and preserve biodiversity.
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